Transport People
Choose to Use
People do not naturally choose public transport when it fails to support their everyday needs. I help public authorities create better transport through passenger-centered planning, procurement, and operational strategy.
What I Offer
I bridge the gap between high-level transport strategy and everyday passenger reality. To ensure transit systems remain aligned with real human needs, I build the actionable tools (guidelines, standards etc) needed to implement a passenger-centered framework at any stage of your project.
Passenger-Centred Transportation Strategy
I help public authorities and transport operators improve passenger experience in public transport networks, from high-level policy and SUMP (Sustainable Urban Mobility Plan) frameworks through to on-the-ground implementation.
This includes:
- Developing passenger experience strategies, vision documents, and KPI frameworks
- Drafting tender specifications that embed user-centred standards from the outset
- Planning system upgrades that integrate accessibility, inclusion, and decarbonisation at every phase
- Integrating gender-sensitive design principles to ensure safety and comfort for all users
Whether you’re reforming a regional public transport network, developing a shared mobility strategy, or overhauling how a single corridor operates, I bring the analytical rigour and multi-stakeholder experience to move from diagnosis to deliverable.
Tailored to your context, outputs typically include: passenger experience strategy document, policy and vision documents, KPI framework for service contracts, passenger experience annex for tender specifications.
Mobility Hub User Experience Analysis & Enhancement
Stations, terminals, and interchange points are where the public transport passenger experience is won or lost. I help organisations understand what’s working, what isn’t, and what needs to change, translating findings into clear, actionable improvements across intermodal hubs, urban and rural transfer environments, and shared mobility nodes.
Using a proven diagnostic methodology, combining spatial analysis, behavioural observation, and evidence-based design, I assess how well current environments support safety, navigability, and inclusion for all users, across all project phases:
- Planning: embedding passenger insight from day one
- Implementation: bridging the gap between design intent and construction reality
- Operations: identifying friction points in live environments and translating them into targeted improvements
The result: mobility hubs and public transport interchanges that are functional, intuitive, and genuinely welcoming to all users.
Tailored to your context, outputs typically include: passenger experience audit report based on questioners supplied to the customer, space-by-space scoring and gap analysis, and a prioritised improvement roadmap.
Future Mobility Innovation & Strategy
Public transport and shared mobility planning can’t afford to be reactive. I work with cities, regions, and agencies to build forward-looking passenger experience strategies and MaaS (Mobility as a Service) frameworks grounded in real user needs and emerging solutions.
This involves:
- Research & analysis: User journey mapping, ethnographic research, focus groups, and surveys to understand how people actually move and how they perceive future mobility solutions.
- Strategic development: City and user value mapping, core needs identification, service roadmaps, and policy recommendations
- Autonomous vehicle integration: designing the passenger-facing experience of AV services, from boarding environments and real-time communication to trust-building interfaces that help passengers feel confident using driverless vehicles — including the barriers that prevent first use, such as unclear access points, unfamiliar booking flows, and the absence of human guidance at the moment it matters most.
Because the hardest question in future mobility isn’t whether the technology works. It’s whether people will trust it, understand it, and choose it.
Tailored to your context, outputs typically include: user journey maps, passenger persona profiles, service roadmap with actionable recommendations, and passenger experience guidelines for autonomous vehicle services.
My Perspective
The mobility world is built from many specializations: network planning, procurement, operations, infrastructure, technology, branding, wayfinding and more. While most practitioners focus into their respective domains, my perspective is different. I work across all of these areas, not as a generalist, but as an integrator. My focus is on how will this decision affect the passenger experience?
A procurement clause that looks purely technical has passenger consequences. A platform layout shapes whether someone with a pram can transfer without stress. A KPI framework defines what a transport authority measures, and what it quietly ignores. These connections are not always visible from within traditional silos. Making them visible, and translating them into standards that can be measured and improved, is what I do.
I founded YT Mobility because this capability was missing: the integrative ability to place passenger experience not as a niche within transport planning, but as the framework through which the whole system is designed, procured, and evaluated.
As cities grow denser and the urgency to reduce car dependency reaches a tipping point, public transport cannot afford to be the option people merely tolerate. It needs to be the option they actively choose.