Policy Lead for Sustainable Urban Transport
Co-authoring two government decisions- one expanding public transport services in peripheral and rural communities, one allocating infrastructure investment for underserved areas, and shaping the strategic framework used to prioritise projects on the ground. As a city council member, I also advanced urban initiatives including pedestrianisation, street-level connectivity improvements, women’s safety in public spaces, and participatory […]
Mobility Policy Alignment: Unlocking Modal Shift Potential Through Market Segmentation
Using market segmentation analysis to identify distinct passenger profiles and model behaviour-change potential, informing mobility policy that is better aligned with the realistic pathways through which people shift toward sustainable transport modes at the urban district level. Role: Researcher
Customer-Centric Terminal Signage Guidelines
Leading the end-to-end development of wayfinding and signage guidelines for passenger terminals and operational facilities, designed around actual passenger behaviour, accessibility needs, and operational requirements. Role: Project Manager
BRT Network: Passenger Experience Integration
Embedding passenger-centred design principles into the planning and specification of a Bus Rapid Transit lines, from route design to stop environments and information systems. Role: Customer Experience Consultant
Urban Strategic Bus Network: Passenger Experience Redesign
Supporting a metropolitan bus network with a focus on passenger journey quality, legibility, accessibility, and service coherence across multiple urban lines, including translating passenger experience requirements into measurable standards embedded within the operating agreement Role: Customer Experience Consultant
Customer Experience Tool for Mobility Hubs
Developing a diagnostic tool to systematically evaluate and improve the passenger experience at intermodal transport hubs, structured around a hierarchical needs framework, from foundational requirements through to advanced experience quality. The tool assesses hubs across four levels of passenger need: Safety & Certainty, Ease of Transfer, Comfort and Pleasantness & Experience. This layered approach ensures that […]